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A Look At Marketing Abroad

This post is all about introducing the world’s mecca of real estate advertising – Gold Coast, Australia.  I would wager the first location to come to mind was probably Hollywood or Los Angeles, or maybe New York or London, but believe it or not, the most progressive marketing techniques have come from down under.  I would like to introduce you to the work of PlatimunHD.tv and the mastermind behind it, Brett Clements.  Think of them as a professional movie production crew working on marketing a single property, using everything from cranes to planes.  Here is what the result looks like: (more…)

Comparison Series – The Master Bedroom

Welcome to part six of our twenty two part miniseries on real estate photography and the role that it plays in marketing a home.  Today we are going to look at a master bedroom from a local listing, taken with a point and shoot camera, and then critique it and compare it to a shot from my site, PG Listings.ca

I’m feeling rather saucy tonight, so I think I’ll turn things up to eleven and choose a higher end master bedroom, something that you might walk around in wearing a silk kimono, puffing away on your ivory tusk hand carved pipe while doing morning pilates….So with the goal of evoking that kind of imagery, lets have a look.

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Comparison Series – The Bathroom

One of the goals that I have for this blog is to generate interest in real estate photography here in the city that I call home.  More specifically, I would like to present a fairly candid discussion and comparison of some of the shots that are out there in the real world, marketing half million dollar homes.  Thus is born my comparison series, and today I would like to lead a discussion regarding photos of the bathroom.  So without further delay, here is episode one of the PG Listings comparison series. (more…)

The First Post, an Introduction to PG Listings.ca

Welcome to PG Listings.ca and my new blog channel.  I hope to routinely update this blog with new content focused on developments at PG Listings, as well as tips regarding home staging and of course photography.  Before I get into any of that, I would like to describe what PG Listings.ca is.  This website and the service offered by PG Listings is in essence three things: It is an option for agents to help market and sell homes in the city.  It is also a competitive advantage when presenting to home owners. Finally, it is an advertising and social media platform for clients. (more…)