A Look At Marketing Abroad
This post is all about introducing the world’s mecca of real estate advertising – Gold Coast, Australia. I would wager the first location to come to mind was probably Hollywood or Los Angeles, or maybe New York or London, but believe it or not, the most progressive marketing techniques have come from down under. I would like to introduce you to the work of PlatimunHD.tv and the mastermind behind it, Brett Clements. Think of them as a professional movie production crew working on marketing a single property, using everything from cranes to planes. Here is what the result looks like:
Thanks to the Photography for Real Estate blog for bringing this great example of real estate marketing to light. There are many more high quality examples just like it at PlatinumHD.tv
As you can see, the difference between marketing a home using a group like Propvid versus marketing a home with cell phone pictures is immense. Fortunately though, these techniques have begun to make inroads into North America and elsewhere; in fact, Propvid recently opened up a division on Vancouver Island, where showcasing the property in tandem with the incredible natural beauty will work wonderfully I am sure. Propvid is certainly not the only group to use video, but they are certainly the most professional example. There are numerous small real estate advertisers, much like PG Listings.ca that use video to market homes, the most well known of which is most likely Fred Light and the work that he does in the New England area. Fred uses a handheld camcorder with a stabilizer to create smooth, flowing videos that succeed in creating a positive impression and in transmitting a great deal of relevant data.
This is how I see PG listings.ca evolving as it would not require a huge amount of capital investment to acquire the gear, the skillset is already somewhat in place, and the local market is ready for it – I think. Fred has been very successful, so much so that he has been featured on local and national television. The world seems to recognize that this kind of presentation is the next thing to expect in the real estate marketing world. The unfortunate thing for smaller rural areas such as Prince George is that we are often the last to adapt and offer innovative services, so I wouldn’t expect to see the area adopting this kind of marketing approach any time soon. The good news is that the agents who opt for professional level videography will have a competitive advantage that sets them well apart from their peers. PG listings will soon be offering video services and we will have to see how the local market responds, but one thing is for sure, people love seeing their home showcased, and that will never change.