Prince George Real Estate

This time of year, agents and marketers are looking around for fresh new ideas and innovative products/services that they would like to implement over the coming year.  In regards to real estate, this could mean reassessing an advertising budget and reallocating it to something new, investing in new equipment or software for your website, purchasing upgraded marketing materials, or contracting out part of your day to day to streamline your workflow.  More and more often in my daily internet wanderings, I am finding high quality video presentations of homes for sale. I get a lot of my information from the PFRE Blog, and today I’d like to sound off on a recent topic presented on it.In an earlier post I showcased a couple of examples of real estate video techniques, one from Australia and one from New England, both of which were very high quality and very effective (Original Post).  There is one other emerging style of real estate video that deserves praise for showcasing not only the real estate itself, but the lifestyle it affords.  These styles of video subtly showcase the living space, but the primary focus is on hired actors doing something in that space, be it cooking, reading a book, or gardening.  From my perspective, these videos are great niche products that I intend to use on properties that have appeal for buyers interested in the area or ‘vibe’ of the immediate community at least as much as the home itself.  This of course would be up to the listing agent, but providing clients with multiple video styles focusing on different elements of the property is going to be the key to finding success in the world of real estate video production.

Here is the link to the show – for some reason I am unable to insert it directly into this post.  (Show)

There are a couple of minor issues with creating this kind of show that would ultimately impact the cost.  The first is hiring actors or models, which is not cheap.  Also, be sure to have all of your media release documentation on hand.  Second, the voice over during the show has to be scripted, recorded, edited, and synced with the cut video, also creating additional cost.  Although Prince George is slowly catching up to more modern forms of marketing, there is still a long way to go and I’m not sure that listing agents would be willing to part with the cash required to make a video such as this one.  Really though, there’s only one way to find out.

The unfortunate thing here compared to most of the U.S. market is the lousy weather and negative impact that wet snow has on a house and it’s virtual tour.  No matter what, an overcast day with slush/rain and dirt everywhere makes for a terrible video, at least outside.

Until next time